Timeline
The chapters overlap by design. Together, they show how representation, network systems, visual infrastructure, mobility, DOOH and audience intelligence developed into Berezovoy’s current work.
Jump to chapter
BrasOOH resumed as the current venture developed within Berezovoy, moving from its earlier R&D phase into go-to-market execution.
The initiative develops audience-measurement products, data structures, integrations and business enablement to help media owners, agencies and technology partners turn fragmented infrastructure into products that can be planned, traded and measured.
Selected coverage & sources
Through the metrics leadership role at ABOOH, the work expanded from company-level implementation to market-wide language, governance and interoperability.
The focus includes audience measurement, methodology, standards, research and the technical foundations required for OOH and DOOH data to become more transparent, comparable and actionable.
Selected coverage & sources
RZK engaged Berezovoy during the build-out of its urban-mobility DOOH network. The work covered ad-tech architecture, operations and AdOps, audience metrics, data integrations, sensors, Wi-Fi systems and programmatic DOOH.
The engagement connected multiple technology and data partners while translating vendor-specific inputs into operational and commercial processes across screens, players, inventory, campaigns and measurement.
Selected coverage & sources
BrasOOH began within Berezovoy as an R&D and MVP initiative focused on data, audience measurement, programmatic infrastructure and business models for OOH and DOOH.
The first phase concentrated on research, partnerships and prototyping, and was paused when Berezovoy began a long-term engagement with RZK in 2021.
Selected coverage & sources
SOMA was an early Brazilian engineering and design venture dedicated to light electric vehicles. Its first product, GoSurfer, was developed as a compact mobility MVP combining product design, engineering, supply-chain development and commercial experimentation.
The project participated in Brazilian innovation programmes including FAPESB, CNPq, SENAI, Startup Brasil and InovAtiva. GoSurfer also received recognition at the Museu da Casa Brasileira’s annual design award.
The BroadSign period focused on sales and business development across Central and South America, connecting a global software platform with local network operators, integrators and emerging DOOH business models.
The role required technical-commercial translation across network operations, deployment constraints, audience and proof-of-play requirements, and the practical needs of a still-forming regional ecosystem.
The project explored aerial filming and inspection, automated georeferenced mapping with fixed-wing aircraft, and technical concepts for public-safety operations — at a time when small commercial drones were not yet broadly accessible.
The professional exploration later continued as a personal interest documented through TabaCopter.
Selected coverage & sources
This chapter brought together software, hardware and field implementation across digital signage, ProAV and retail environments.
Ya Mogu developed early content-management, display and interactive-media projects. The work expanded into videowalls, command-and-control environments and corporate automation, including a control-room installation for the Yamana mining operation in Pilar and corporate audiovisual environments for Yamana and RBS.
DNTV/DFS combined content systems, audiovisual integration and operational support for QSR and retail deployments. DFS was later acquired by Panasonic, where this work continued through the Panasonic Innovation Center Brazil.
The IMAX and Hughes-JVC period combined business development, representation and project development for large-format and digital cinema in Brazil.
On 29 June 1999, Broadband Image Technologies brought and hosted a Hughes-JVC digital-cinema demonstration at the Metropolitan in Rio de Janeiro. The presentation used the Hughes-JVC ILA-12K projector and became an early bridge between digital convergence, professional audiovisual systems and the visual-media infrastructure that followed.
Contemporary reports described the Rio session as Latin America’s first commercial digital-cinema exhibition, eleven days after commercial presentations began at four U.S. theatres in California and the New York/New Jersey area. IstoÉ reported that one of those Hughes-JVC projectors was then shipped to Rio. George Lucas facilitated the U.S. operation through THX, which oversaw the digital masters and technical alignment.
Selected coverage & sources
Berezovoy’s roots include technical and commercial support for international companies entering or operating in Brazil. The work covered representation, translation, training, site visits and sales support for companies including Stalprodukter, SR Telecom, Hernis-Scan and Kamewa.
Work with Convergence.com — later acquired by C-COR — added a deeper technical layer in HFC networks, network management software and network operations centre practices.
Selected coverage & sources